Here are the top 5 ways to source new unique article.
1. Create topic lists in ones
When you’re ready to create new content, you shouldn’t be
sitting down to decide what you’ll write about.
This wastes time, and it’s inefficient.
I like to create long lists of potential topics for creating articles all at once.
Spend a few hours researching subjects for new ideas.
Give yourself enough topics for at least a month or two. If
you’re publishing three posts per week, you’ll want to aim for at least 12 to
24 new ideas.
When your mind is focused on one task, it’s much easier to
brainstorm. Come up with the ideas first. You can perfect the titles when you
start writing.
This strategy will make it easier for you to pump out
content. You’ll be able to pick a topic from your list and start writing.
2. Social media followers
Start with people who follow you on social media. Click on
their profiles and see what they’re talking about.
Read through tweets. Check out photos. See what brands they
are interacting with.
Some of these may lead to a dead end, but others can be
extremely beneficial to your brainstorming process.
Plus, if you have tons of social media followers, you’ll
always have a huge source of ideas.
You could even ask your followers directly. Post a question
on your Instagram story, and ask for replies.
For example, let’s say you have a brand related to the
fitness industry. Ask your followers a question about their favorite
unconventional workouts or what meals help them lose weight.
The answers will help you come up with new unique articles.
3. Blog comments
Review the comments on all your posts. You should do that even
when you’re not trying to come up with new ideas.
It gives you a chance to communicate with your audience.
Always respond to their comments.
These comments can be a great source of inspiration. I can
pull concepts from them to write about in the future.
If people ask questions in the comments section, those
questions could be used as titles for a new topic. Just tweak a few words or so
to make it SEO friendly.
Regardless of what your audience comments about, I’m
confident you can generate at least one or two ideas from this section of each
post you publish.
The great thing about this source is it’s nearly
never-ending. As long as you keep publishing new posts, there will always be
new ideas hidden in the comments.
4. Competitor websites
If you’re not sure what to write about, check out your
competitor’s blog. This is one of the best ways to come up with long lists of
topics in bunches.
Don’t get me wrong, I’m not telling you to steal or
plagiarize. But there is nothing wrong with using their titles and concepts for
idea generation.
Look through their posts and start writing down topics you
haven’t covered yet.
You have a huge advantage here because you can try to make
your post about the same topic even better than theirs. For example, let’s say
you’re using a top 10 list from a competitor’s blog as an inspiration for a new
content idea. Well, you can try to one up them by creating a top 15 list on the
same topic.
In addition to your competitor’s titles for new content
ideas, you can also look at other aspects of their website.
Read through their comments section. You already did this
with the comments on your website, so it makes sense there will be ideas buried
in other sites as well.
See if they have an FAQ page on their site. These questions
could all be ideas for the topics you can write about.
5. Google search suggestions
If you’ve got a general topic in mind, start searching for
it on Google:
Look at all the suggested topics that come up when I type in
“email marketing.”
These suggestions could all be topics to cover.
In addition to the search suggestions, you can also check
out the related searches at the bottom of the page:
If you’re not sure what to search for to generate these
suggestions, start with content titles you’ve already posted.
The reason why this is such a good strategy is because you
know the topics will be relevant to your audience.
Plus, you can assume these new titles will be SEO friendly
since you sourced them through Google.