Pinners are always looking to plan their coming vacation, finding best recipe for Chicken Soup or new sizzling trending recipe for cooking their beef or chicken in a new tantalizing way. Pinterest is not only a visual search engine but is also a trending tool for marketers. With over millions of monthly active users worldwide , you cannot run your marketing strategy without considering Pinterest as essential tool to do that.
If you run your own business / services or any brand which you want to promote then there are many secret ,useful and healthy tips or tips to do that on Pinterest.
- Pin Quality and Eye-catching Content
Previous experience suggests that 80% of users no Pinterest find brands and new product on Pinterest. It implies that you can enhance your marketing strategy while using Pinterest. How can we achieve great results :
1. Use your content visually clear.
2. use SEO optimized content.
3. Don't end up using awkwardly-looking images.
4. Target your reader with right keywords, age group ,gender , location etc.
5. Always targets season and trends through out the year.
6. Add good quality images and videos if possible.
- Be Consistent and schedule your posts.
Consistency is the main key for your business irrespective of which social media platform which you are using .Daily pinning will be most effective .Target your audience who are active on Pinterest- you can find them in your profile analytics.
You can schedule you post on specific date and time. Don't overdo pinning .Use your schedule for marketing for best traffic ,leads and ultimate sale.
- Use Pinterest Advertisement
Data indicates that users spend roughly twice on shopping compared to people who do not use platform. Most Pinterest users visit Pinterest for discovering new ideas and products. With lowest CPC(cost per click) adverting, you can achieve great results. Targeted users with age, location, age and interests can boost your business exponentially.
- Improve your profile
You can entice your targeted clients by assuring that you are the only solver of their issues or giver of services they are looking for. Don't fill your profile with your brand and logos , assure your users that they will not find best solution or services other than you on the board .You are also inclined to confirm that everything promised will be delivered without any flaw.
- Take advantage of Seasons and Holidays
Pinners mostly looks for Halloween, Christmas, Mothers Day, Valentine's Day etc. Most of them are visiting Pinterest for home décor , renovation and gifts for their finance and loved ones. Some users are searching for best herbal medicine, weight loss diet, sexual booster medicine and erotic pendants .You have to focus them all according to your product.
You can promote Christmas gifts in the month of October .Since Pinterest takes two weeks to analyze any new pin which means your pin will appear after 15 days in Pinterest search after pinning.
- Use Targeted keywords and Hashtags
Do SEO of your content pin ,insert keywords in your pin as well as in your board for better results. Addition of 3 to 5 Hashtags will be beneficial for your pins.
